With improving technologies, TVs have become cheaper over the years. A decade or so back, it would have been impossible to imagine a 43-inches TV in the range of Rs 25,000. You had to shell anywhere between Rs 35K to Rs 40K.

If we apply the standard inflation rate, the same TV should have cost in the range of Rs 75K today. However, it can surprise you that you can buy a 43 inch TV today at prices as low as Rs 25K. Simultaneously, you can also experience better features due to technological improvements.

You have an extensive range of 43-inches TV on the market because it has become the default TV screen size for almost all Indian homes today. Thus, it can be challenging to pick up the right model for your home. This buying guide for 43-inches TV should simplify matters a lot.

In the meanwhile, here are some exquisite models that can serve as a reference base for deciding on the ideal 43-inches TV to adorn your living room.

1. OnePlus Y Series 43-inch Full HD LED Smart Android TV 43Y1

Display LED Panel with Gamma Picture Engine
Resolution Full HD (1920 x 1080p)
Refresh Rate 60Hz
Smart TV Yes, Android TV 9.0
Sound Output 20W output with Dolby Audio
Connectivity Ports 2 x HDMI, 2 x USB
Warranty One-year warranty on the product plus an additional year on the TV panel

You can expect fascinating visuals in authentic cinematic color with this OnePlus Y-series TV. The Gamma Engine allows you to even in the finest picture quality with real-time optimization of video content.

If you look for rich and powerful, immersive audio, this TV has it all with its 20W box speakers and Dolby Audio enhancement features. Besides, you can connect your home theater systems and soundbars conveniently using the HDMI port.

This Android OS allows you to access a fantastic range of OTT apps from Google Play Store with tailormade recommendations. Google Assistant enables you to communicate with the TV using your voice commands in English, Hindi, and eight other Indian languages.

Oxygen Play feature brings you a collage of curated content for the entire family and delivers a complete home theater experience with an exciting entertainment lineup from premium content partners.

The bezel-less design adds to the glamour quotient in your living room as it gives you the feeling of being in every scene. The 88.5% screen-to-body ratio is one of the most impressive in the TV industry.

This OnePlus TV features an extensive range of connectivity ports, including HDMI, USB, and optical, to enable you to connect compatible devices like HTS, soundbars, gaming consoles, etc. The OnePlus Connect app allows you to control your TV using your smartphone.


  • High-quality visual performance
  • Incredible clarity
  • Excellent connectivity options


  • Audio performance not as expected
  • It takes time for booting

2. Sony Bravia 43 inch Full HD Smart LED TV KDL-43W6603

Display HDR display with X-Reality Pro
Resolution Full HD (1920 x 1080p)
Refresh Rate 50Hz
Smart TV Yes, Android OS
Sound Output 20W output with Open Baffle Speaker
Connectivity Ports 2 x HDMI, 2 x USB
Warranty One-year comprehensive warranty on the product from Sony

If budget is not a serious constraint, you can very well invest in a Sony Bravia 43-inches TV as it delivers crystal clear pictures full of detail and refined sound.

Sony TVs are comparatively expensive to other brands like OnePlus, TCL, Vu, Mi, etc., they are worth every rupee you spend on them.

X-Reality PRO engine guarantees exceptional full HD clarity. This TV supports multiple HDR formats like HDR10 and Hybrid Log-Gamma to enhance your viewing experience to the next level.

Gamers would love the HDR gaming feature as it enables them to experience the minutest details comfortably. Besides, Motion Flow XR brings your action-packed sequences to life without missing a single frame.

Bring the home theater experience to your living room using the 20W Open Buffle speakers. Features like Clear Audio+, Dolby Audio Support, and S-Force Front Surround help deliver immersive entertainment with punchy bass.

The Sony Bravia TV works on the Android OS platform to deliver a smart experience. Google Play Store allows access to a range of excellent OTT apps. Other smart TV features include easy sharing of videos and other content with multiple devices, one-button access to YouTube, and screen mirroring.

Sony Bravia TVs feature X-Protection PRO that protects your TV from external threats like moisture, dust, lightning attacks, and short circuits. The slim and classy stand with provision for concealing the wiring adds to the glamour quotient. The narrow bezels provide a stylish appearance to this TV.


  • Exceptional picture and audio quality
  • Incredible range of connectivity options
  • Dedicated OTT buttons on the remote


  • Compared to other 43-inches TVs, this model is expensive.

3. Mi TV 4A PRO 43 inch Full HD Android LED TV

Display LED Panel with Vivid Picture Engine
Resolution Full HD (1920 x 1080p)
Refresh Rate 60Hz
Smart TV Yes, Android TV 9.0
Sound Output 20W output with DTS HD Sound
Connectivity Ports 3 x HDMI, 3 x USB
Warranty One year on the TV

Additional one-year on the TV panel

The advent of TV brands like Mi, OnePlus, and others have revolutionized the smart TV industry and brought the prices down to extremely affordable levels, where you can get a 43-inches TV under 25K. Simultaneously, there is no compromise on picture quality.

This MI TV model features FHD resolution to let you enjoy your favorite multimedia content, TV shows, and movies in stunning quality. FHD ensures the perfect balance between brightness and contrast to ensure the reproduction of authentic colors.

This Android TV enables free access to all apps available on Mi Play Store. More than 20 content partners offer a range of apps like Netflix, Prime Video, Zee5, Disney+ Hotstar, and many more to deliver quality entertainment content round-the-clock.

PatchWall 3.0 allows you to view all the apps on your home page and makes it convenient to select your favorite one.

The 64-bit A53 quad-core processor with 1GB RAM and 8GB internal storage enhances this Mi TV’s multitasking ability. Features like Chromecast allows you to play content from your smartphones on the large TV screen.

Google Data Saver feature allows you to access the smart TV features using your smartphone hotspot connection. Thus, you can watch three times more videos and enjoy a fantastic entertainment experience.

The powerful 20W output from the inbuilt speakers and DTS HD provides the ideal matching audio to the incredible video experience you enjoy on this smart TV.


  • Google Voice Assistant support is a plus point.
  • Excellent on the pricing front
  • Decent picture quality and sound


  • OTT apps restricted to Mi PlayStore

4. LG 43-inch Full HD LED Smart TV 43LM5650PTA

Display Active HDR display
Resolution FHD (1920 x 1080p)
Refresh Rate 50Hz
Smart TV Yes, WebOS
Sound Output 20W output with 2.0Ch speakers and DTS Virtual X
Connectivity Ports 2 x HDMI, 1 x USB
Warranty One-year comprehensive LG warranty plus an additional year on the TV panel

The LG LM Smart TV series is reputed for delivering stunning picture quality and better vibrant color. The full HD TV screen ably supported by the Dynamic Color Enhancer feature ensures accurate image reproduction. The high-quality processor adjusts the color output to let you enjoy nature’s true colors on the TV screen.

LG WebOS offers a better user interface than Android or any other TV OS. However, the WebOS Store might not have as many apps as the more renowned Google PlayStore. Nevertheless, this TV does not fall short on entertainment because it offers access to popular apps like Amazon Prime, Netflix, Hotstar, and others.

The best aspect of this TV is the Active HDR feature that optimizes every scene to deliver delicate details and rich color. It supports HDR 10 and HLG. The LG Dynamic scene-by-scene adjustment technology adds to the performance quotient.

The audio performance is satisfactory, with Dolby Audio providing a movie-like sound experience. DTS Virtual X lets you enjoy multi-dimensional audio from the inbuilt 2.0Ch stereo speakers.

The quad-core processor plays its part in upscaling the low-resolution images to as close to FHD as possible to let you enjoy sharper and vivid images. The powerful processor allows for seamless multitasking as you can surf the internet and watch TV simultaneously.

The intuitive Home Dashboard allows access to all connected devices. You can control them individually from a single screen. The Cloud Photo and Video app enable you to watch photos and images from your smartphone or digital camera.

Finally, the sophisticated yet straightforward thin-bezel design gels with your other home entertainment appliances in the drawing-room and enhances the overall ambiance.


  • LG brand value
  • Warranty extension facilities available, but at a cost
  • IPS screen ensures an excellent wide-viewing angle.


  • Sound quality is a bit disappointing when you consider the high standards set by LG.
  • YouTube has to be downloaded for use.

5. Samsung 43 inch Wondertainment Series Ultra HD LED Smart TV UA43TUE60FKXXL

Display Ultra HD LED Panel
Resolution 4K Ultra HD (3840 x 2160p)
Refresh Rate 60Hz
Smart TV Yes, Tizen OS
Sound Output 20W output with Dolby Digital Plus
Connectivity Ports 3 x HDMI, 2 x USB
Warranty One-year comprehensive warranty plus one additional year on the TV panel

Buying TV models from reputed brands can be expensive at times, but it guarantees the highest quality. Samsung Wondertainment Series 43-inches TV takes your entertainment quotient to the next level with its impeccable picture clarity.

This TV features Crystal 4K UHD display to ensure optimized color expressions. If you are a stickler for perfection, nothing can satisfy you better than this Samsung model, as the 4K UHD resolution offers sharp and crisp images.

HDR lights up your screen to allow you to enjoy a spectrum of attractive colors.

Samsung TVs blend beautifully with your home furniture. The Ambient Mode ensures no dark screens because you can set your preferred photo as the screen saver to gel with the home décor perfectly.

The Samsung Wondertainment TV masters HDR, optimizes high contrast ratio, and orchestrates color using the 4K chip’s crystal processor.

You experience smart TV features of the highest quality on this TV as it is compatible with multiple voice assistants, including Bixby, Alexa, and Google Assistant. The Game Enhancer mode is what gamers have been waiting to experience on a TV as it allows a seamless gaming performance.

Other smart TV features include screen mirroring and the ability to cast live videos from almost anywhere. This TV doubles up as your laptop/PC screen in PC mode. You can access your office documents through Home Cloud and work on them comfortably.

Music lovers cherish this appliance as the Music Player mode converts your TV screen into a virtual music player. Besides, this TV allows access to an extensive range of OTT apps to enhance the entertainment quotient.


  • Smart TV features of the highest order
  • Remarkable bezel-less design
  • Excellent viewing angles


  • Not the best performance when watching TV in daylight
  • It does not support HDR+ or HDR10

6. TCL 43 inch 4K Ultra HD Certified Android LED RV 43P615

Display A+ Grade Panel with HDR10
Resolution 4K Ultra HD (3840 x 2160p)
Refresh Rate 60Hz
Smart TV Yes, Android TV
Sound Output 24W output with Dolby Audio
Connectivity Ports 3 x HDMI, 1 x USB
Warranty 18 months comprehensive manufacturer warranty

People who swear by branded names should check out TV models like The TCL 43-inches TV to realize that you can get excellent quality televisions outside the top two or three brands.

This TCL TV offers a 4K Ultra HD resolution display with HDR 10 compatibility. Thus, it redefines picture viewing and takes it to a different level altogether.

Another excellent quality of this TV is 4K Upscaling. It can upscale low-quality content into 4K and improve its clarity and color in more detail. The Dynamic Color Enhancement algorithm improves the display effect of low-color displays when playing videos.

The Micro-dimming function enhances the black and white parts of the screen to enhance the LED aspect.

This TV features two inbuilt front-facing 15W speakers to deliver an enthralling audio experience. Dolby Audio support lends a touch of realism to its audio output and makes you feel the music of each beat.

The Android P OS enables easy access to the Google Play store and download your favorite apps from more than 5000 apps. Thus, apps like Netflix, Prime Video, and YouTube are a couple of clicks away from playing on the TV screen.

Using voice interaction, you can communicate with the TV with Google Assistant and control your favorite shows and channels. This voice assistant is always available to answer all your queries to let you plan your day comfortably.

TCL’s Smart Life system is this TV’s highlight. TCL AI-IN and TCL smart home systems combine to enable you to control all compatible smart home devices using your voice commands.


  • Outstanding quality at the lowest of prices
  • Excellent picture quality
  • Android interface with Bluetooth connectivity


  • TV lags at times, primarily when you use the remote.
  • This TV has only one USB port.

7. LG 43-inches 4K Ultra HD Smart LED TV 43UM7290PTF

Display 4K IPS Display with Active HDR
Resolution 4K Ultra HD (3840 x 2160p)
Refresh Rate 50Hz
Smart TV Yes, WebOS
Sound Output 20W output Alexa-enabled
Connectivity Ports 3 x HDMI, 2 x USB
Warranty One-year LG warranty plus one additional year on the TV panel

This LG UHD UM TV series enables you to enjoy four times the resolution of a Full HD screen. The IPS display ensures realistic 4K images with a wide-angled view.

4K Active HDR displays deeper contrasts to make for a meaningful viewing experience.

The processor assumes significance because it sets the TV’s working tone. This LG TV comes well equipped in this matter because it contains a quad-core processor to eliminate picture noise and create dynamic color and contrast.

HDR compatibility helps distinguish between the various shades accurately and delivers sharper and more realistic colors. The True Color Accuracy feature brings out the slightest color difference accurately.

LG has compromised a little on the audio aspect because you expect something better than the 20W sound output. Nevertheless, this TV features the DTS Virtual X function that enables the TV to deliver rich, flawless, and multi-dimensional audio through its inbuilt stereo speakers.

WebOS allows access to a range of excellent content apps like Netflix, Prime Video, Disney Hotstar, YouTube, Apple TV, and many more. Though not as extensive as Google PlayStore, the Web OS offers a decent collection to suit everyone’s appetite.

Apple device owners need not feel disappointed because Apple Airplay 2 allows you to cast content from your iPhones and iPads to the TV and watch it on the large screen. Besides, it is also compatible with Android OS phones.

Bluetooth connectivity allows you to use your Bluetooth-enabled headphones and listen to your favorite music without disturbing others. This TV empowers you to control and operate all connected devices from a single location, the Home Dashboard.

This LG TV is AI-enabled and comes with inbuilt voice assistants in Amazon Alexa and Google Assistant. It offers recommendations based on your tastes.


  • IPS display provides a wide-angled viewing experience.
  • Good color reproduction
  • Compatible with Android and iOS smartphones


  • The Magic Remote is available for sale separately as it does not form part of the package.

8. Vu 43-inches 4K Ultra HD Smart Android LED TV – 43UT

Display Ultra-Edge 4K display with 40% enhanced brightness
Resolution Ultra HD (3840 x 2160p)
Refresh Rate 60Hz
Smart TV Yes, Official Android Pie 9.0
Sound Output 24W output with Dolby Audio and DTS Virtual X Surround Sound
Connectivity Ports 3 x HDMI, 2 x USB
Warranty Details not available

The Ultra-Edge 4K display’s unique feature with 40% enhanced brightness is the high-performance special optical film that controls light input and increases viewing angle. Thus, this TV is a convenient TV to watch in brightly lit rooms.

Dolby Vision and HDR 10 compatibility enhances your viewing experience because these features endure better sharpness, contrast, and color details. HLG compatibility allows this TV to display SDR content with ease.

Among all 43-inches TVs, the Vu TV is the best equipped when it comes to sound output. This TV offers a 24W Box Speaker system compatible with Dolby Audio noise cancellation technology. DTS Virtual X provides the surround sound effect generally observed in cinema theaters.

The Ultra Boost 4X Graphic Engine delivers crystal-clear sports action with enhanced color fidelity. Cricket lovers will enjoy watching their stars perform in full glory because the advanced technology offers 100% ball visibility even when the action is in full flow.

Android Pie 9.0 TV OS allows unlimited access to Google PlayStore to enable you to binge-watch on OTT channels like YouTube, Netflix, Amazon Prime, Zee5, etc. The parental control facility allows you to control your children’s viewing habits by restricting access to inappropriate content.

This power-packed TV comes with a Pro-Picture Calibration Mode with features like MPEG noise reduction, color temperatures, HDMI dynamic range, Gamma correction, and color calibration. Thus, it offers content depending on your viewing preferences.

The thin bezel-less design with robotic assembly makes this TV a beautiful addition to your drawing-room ambiance. It is indeed a smart pick in this pricing range.


  • Sound output is better than that available on its competitor brands.
  • Picture quality is decent because of Dolby Vision, HDR 10, and HLG compatibility.
  • The parental lock feature is a welcome addition.


  • It does not possess an IPS panel.
  • Video upscaling of HD content is average.

9. Sanyo 43-inch Kaizen Series Full HD Certified Android LED TV XT-43FHD4S

Display Super Bright Display, 16.7 million color display
Resolution FHD (1920 x 1080p)
Refresh Rate 60Hz
Smart TV Yes, Android 9.0
Sound Output 20W output with Dolby Audio
Connectivity Ports 3 x HDMI, 2 x USB
Warranty One-year brand warranty provided by Sanyo

This Sanyo TV costs much less than other 43-inches TVs. However, you should note that the competitor TV brands offer UHD resolution, whereas the Sanyo Kaizen XT Series offers FHD. It does not feature an IPS panel like some of the other TV brands offer.

This Sanyo Kaizen TV draws its power from a quad-core CPU, ably supported by a dual-core GPU. The 1.5GB RAM and 8GB storage allows for smoother multitasking, faster browsing, and better booting times.

The Google Certified Android Pie 9.0 OS offers unfettered access to a range of high-quality OTT content from apps like Netflix, YouTube, Amazon Prime, Hotstar, and many more.

The inbuilt Chromecast service allows screen-casting from your compatible Android OS smartphones. Google Assistant services are available to search for your desired content using voice commands.

The Micro Dimming feature is a welcome addition as it analyzes the TV content in 512 distinct zones to adjust the brightness and darkness levels. Though not as effective as HDR compatibility, this feature improves the viewing experience, even in dimly-lit conditions.

Another positive feature is the availability of good connectivity options in three dedicated HDMI and two USB ports. Besides, Audio Link Bluetooth technology allows you to play your favorite music from your smartphone on the TV and even switch off the TV screen to avoid any interruptions.

The stylish ergonomic remote with an inbuilt Google Assistant button proves to be the perfect accessory for your viewing experience.


  • One of the lowest-priced 43-inches FHD TVs in the market
  • Good combo of CPU and GPU to ensure quality performance
  • Audio Link Bluetooth technology is a promising feature.


  • Voice Command functions go a bit on and off at times. It requires a factory reset option to rectify it.
  • There are frequent issues with downloading software updates.

10. Amazon Basic 43-inch Fire TV Edition 4K Ultra HD Smart LED TV, AB43U20PS

Display A+ Grade LED panel with Dolby Vision
Resolution 4K Ultra HD (3840 x 2160p)
Refresh Rate 60Hz
Smart TV Yes, Fire TV OS
Sound Output 20W output with Dolby Atmos support
Connectivity Ports 3 x HDMI, 1 x USB 3.0, 1 x USB 2.0
Warranty One-year comprehensive warranty

One additional year on the TV panel

The 4K Ultra HD display resolution and 60Hz refresh result in an immersive viewing experience. The Fire TV OS offers access to a range of live TV channels, especially in the current affairs and sporting categories.

The inbuilt Amazon Alexa Voice Assistant helps search for desirable content from apps like Prime Video, Netflix, Hotstar, Sony LIV, YouTube, or Live TV with consummate ease. The quad-core processor ensures superior performance by delivering stunning details.

Dolby Vision enables you to relish an authentic visual experience with deeper blacks and intense colors because of advanced picture processing. HDR 10 and HLG functionalities magnify your viewing experience.

The proprietary AmLogic 9th gen imaging plays its role to perfection by improving picture quality, even if the input images are less than HD quality. The Ultra Bright Screen allows comfortable viewing in brightly lit rooms.

The 60Hz refresh rate is Good. The powerful multi-core processor provides ample support by minimizing screen lag. Dolby Atmos sound support allows you to enjoy clear audio when playing your intense, action-packed games.

Features like parental control, data monitoring, display mirroring are also available to complete your all-around viewing experience.


  • Responsive and power processor
  • Dolby Vision, HDR 10, and HLG compatibility
  • Good for high-speed gaming


  • Though it offers a wide-viewing angle, it is not an IPS panel.
  • It does not support ARC or eARC.

Features to look for when purchasing 43-inches TV

Generally, the first aspect to look for whenever purchasing any TV is its screen size. The size should be compatible with your living room where you will be placing the television.

In this case, we have already decided on the screen size as 43 inches. Hence, we assume that you must have the necessary space in your rooms. Besides the size, the following features are crucial.

Your budget can make a lot of difference

TV manufacturing technology has improved to such an extent that you get high-quality TVs with all the latest features at low prices. In our case, you can notice that models like Mi, TCL, and OnePlus are available at prices in the range of Rs 25K, whereas Sony and Samsung TVs are comparatively expensive.

Does this make Sony and Samsung superior? It does not, but that also does not mean that the other TVs are not up to the standard.

You can get quality 43-inches TVs in the Rs 25K range. You have the choice whether to go for the reputed brands or the inexpensive models.

Check out the screen resolution

Usually, 43-inches TVs feature Full HD resolution (1920x1080p). A couple of TVs offer Ultra HD or 4K resolution to provide a better viewing experience. Though we have 4K resolution on TVs, a lot of content is not yet up to 4K standard.

Some OTT channels like Netflix beam 4K videos, but you have overall FHD broadcasts globally. Thus, the 4K resolution TVs feature upscaling facilities where it upscales the 2K content to as close as possible to 4K.

However, the FHD resolution is an excellent one to have on your TV. You get fantastic clarity on FHD to enjoy an incredible viewing experience.

You find manufacturers advertising that their TVs support multi-format HDR, like HDR+, HDR10, and HLG. HDR or High Dynamic Range is useful for highlighting different shades of blacks and whites.

Thus, it is possible to view dark scenes with better clarity in TVs that support HDR. The same goes for the brightest shades of whites. Such TVs provide greater contrast levels to enhance your viewing experience.

LED displays are the norm today.

No one talks about CRT or Plasma TVs as they have become obsolete technology. You might find the odd Indian home still having these TVs. Today is the LED age, with almost all TVs featuring LED displays.

People still confuse between LCD and LED. LCD represents Liquid Crystal Display, and LED constitutes Light-Emitting diode.

LCD is the display unit, whereas LED is a backlighting source.

The conventional LCD TVs have LCD panels with CCFL bulbs providing the illumination. In the case of LED TVs, it is still an LCD panel but with LED illumination.

You have different kinds of panels like TN, VA, and IPS. Of the three, IPS are the best because they allow you to watch the TV from angles as wide as 178 degrees. The TN and VA panels are cheap, and you could find them on the less expensive TVs, whereas the reputed TV brands generally use IPS technology.

The 43-inches screen size does not feature OLED displays. You might have a couple of Samsung TVs offering QLED displays in the 43-inches screen size range.

Audio features generally take a beating.

TVs are becoming slimmer by the day, whereby it adds to the overall attraction quotient but affects the audio performance. You cannot have large speakers on the TVs today.

The maximum sound output is in the range of 20 to 30 watts. You can compensate for the same by connecting soundbars or home theater systems through Bluetooth or HDMI cables.

Smart TV features hold the key.

With the advent of smart TVs, cable TV operators and dish antenna service providers have been hit badly.

Almost every TV you have on the market is a smart TV, capable of accessing the internet and enabling you to watch high-quality content from apps like Netflix, Amazon Prime Video, etc. Such TVs come with either a LAN connectivity feature or an inbuilt Wi-Fi to access the internet.

TVs that cannot directly access the internet can function as smart TVs if you use devices like Amazon Fire TV Stick, Reliance Jio Fiber connection, etc. These connections allow you to access various OTT apps and enhance your entertainment quotient to exciting new levels.

Screen mirroring and inbuilt Chromecast are some of the other smart TV features you should watch out for in your 43-inches TVs. These features allow you to cast content from compatible smartphones and tablets to the TV screen. They connect to the TV either through the standard Broadband connection or Bluetooth.

The voice assistant is another gift from smart TVs that proves extremely handy. These voice assistants, like Google Assistant, Bixby, Amazon Alexa, or ThinQ, etc., lets you communicate with the TV using your voice commands.

You can select your favorite channels and instruct the TV to play your desired content without typing out your instructions on the search bar. Besides, these assistants also provide weather updates and answer your specific questions.

Connectivity Ports prove useful.

If you wish to connect your TV with compatible devices like your smartphones, home theater systems, soundbars, and gaming consoles, the connectivity ports play a crucial role.

43-inches TVs today come equipped with multiple ports, including two/three HDMI and a couple of USB ports. Some TVs also feature an audio jack and optical cable connectivity options.

Final Thoughts

Having gone through this buying guide and product review, purchasing your 43-inches TV for your home should not be a problem. You know the features to concentrate on that can help you buy the perfect TV to add to the living room’s glamour and entertainment quotient.

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