TV technology has come a long way from the CRT TVs to Plasma technology to the LCD/LED TVs and the OLED/QLED TVs today. The exciting aspect is that it can only get better from here.

It is a fantastic feeling to watch the live telecast on ordinary HD LED TVs. When you have technology like OLED waiting to enrich your viewing experience, it does look reassuring.

Though OLED TVs are expensive today, the day is not far off when these models will be available in our budget range. Such is the beauty of technological advancements that it offers high-quality stuff at affordable prices.

As of date, OLED TV technology is new, and hence, people can have a lot of questions to answer before purchasing one for their homes.

Our buying guide on OLED TVs endeavors to make it simple and enlighten you about the various technical and non-technical aspects of OLED TVs. The aim is to make it simple to purchase your next-gen OLED TV and enhance your family’s entertainment quotient.

Before discussing OLED technology and the points to consider when purchasing an OLED TV, here are some excellent models available in India.

1. Sony Bravia 55-inch 4K Ultra HD Certified Android Smart OLED TV, KD-55A8G

Sony Bravia OLED TV brings over eight million self-illuminating pixels, enabling you to experience pure blacks, authentic colors, blur-less images, and a wide viewing angle. Everything else pales in contrast as you enjoy high-clarity pictures and sound in perfect harmony.

This Sony Bravia model allows you to uncover the details with 4K HDR as you experience the difference between the brightest of whites and the darkest of blacks with fantastic clarity. The 4K HDR Processor X1 upscales all images to authentic 4K HDR quality as close as possible.

Sony Bravia TVs offer Triluminos Display to ensure that subtle colors do not become oversaturated or unnatural to let you enjoy vivid and authentic images to evoke your emotions in every scene. This TV offers audio performances to match its fascinating visuals using Acoustic Surface Audio Technology.

ClearAudio+ feature finetunes the TV sound to deliver an immersive auditory experience, with features like surround sound to let you distinguish the music from the dialogs comfortably.

Today is the age of the smart TV. This Sony Bravia, an Android TV, brings out the best features you expect a smart TV to provide. Features like Google Play access, Chromecast, and the facility to watch channels like Amazon Prime Video, etc., has redefined TV viewing to a different level.

Dolby Vision compatibility brings scenes to life with striking highlights, deeper blacks, and vibrant colors. The IR Blaster feature allows you to control the TV and all other compatible devices using a single remote controlling option to enhance convenience levels.


  • Fantastic clarity in picture quality
  • Excellent depth in color visualization
  • Crisp images in 4K resolution


  • This TV is expensive.
  • Users have complained of input lag when gaming at high resolution.

2. LG 55 inch 4K Ultra HD Smart OLED TV 55CXPTA

LG, the pioneer of OLED technology, offers excellent TV models in this category. This model 55CXPTA draws its power from an Alpha9 Gen3 AI processor that analyzes on-screen content to ensure an immersive experience.

It comes with features like AI Picture Pro and AI Sound Pro to considerably enhance visual and audio quality.

This TV is one of the best to watch news programs as the Face Enhancing and Text Upscaling features make the faces more vivid and text much sharper than usual. The Auto Genre selection feature adjusts the picture and optimizes sound, depending on the specific content type.

Dolby Vision IQ and Atmos compatibility allows you to enjoy professionally mastered visuals and sounds. It is a fantastic experience watching your favorite films in the Film Maker mode.

Ardent gamers would love this TV as G-Sync compatibility allows them to play at a higher standard. Features like VRR, ALLM, and eARC make it smoother for gameplay.

The low input lag and speedy response times prevent any lag and keep you ahead of your opponents. The HGiG Profile enables more immersive HDR gaming.

Features like Sports Alert, OLED Motion Pro, and Bluetooth Surround Ready allow for an excellent sporting action viewing experience.

On the smart TV front, the AI ThinQ feature helps you to use the TV most conveniently. You get access to an exciting range of entertainment apps and have a fantastic time.

The user-friendly Home Dashboard allows you to control every device connected to the TV from one place. The LG Routines feature will enable you to automate other smart home devices.


  • Extraordinary TV performance when it comes to picture quality
  • Excellent connectivity options
  • Allows playing the latest games without lag or screen tearing


  • Audio features not up to the highest standards
  • Fewer apps available in WebOS App Store

3. LG 4K Ultra HD Smart OLED TV 55BXPTA

This LG model is similar in many ways to the one discussed above except for the AI processor. This model features an Alpha7 Gen3 AI processor to deliver high-quality immersive video and audio experiences.

AI Picture recognizes the original content and optimizes its sharpness and clarity. The AI Sound feature identifies voices, effects, and frequencies to enhance the overall acoustic feel.

This TV features Adaptive Sound Control to improve the sound clarity of newsreaders’ voices and make movie sound effects more vivid.

You can select your favorite genre from movie, sport, and animation, depending on your preferences. This model is compatible with Dolby Vision IQ and Atmos to deliver professional-quality visuals and audio. Watching films on the Film Maker mode is an exhilarating experience.

G-Sync Compatibility allows you to play the latest games without screen tearing and lag. Besides, you have the latest HDMI standards in VRR, ALLM, and eARC to make for a smoother gameplay experience.

The Sports Alert Feature lets you stay on top of your games as it notifies you of sports events when you are watching other programs.

OLED Motion Pro enables you to see every movement in great detail. Bluetooth compatibility allows you to connect to your soundbars and home theaters and enjoy a stadium-like feel.

The AI ThinQ smart features let you use the TV in the way you would like to use it. It recommends the ideal programs to watch, depending on your usage patterns. The Home Dashboard enables you to control all connected devices on a single screen. Using LG Routines, you can control other smart home devices comfortably.


  • High-quality picture clarity
  • Best for playing fast and action-packed games
  • No input lag and screen tearing


  • The audio needs some improvements.
  • Web OS could have offered more apps for convenience.

Buying Guide For OLED TVs in India

As technology keeps improving, you find newer products appearing on the market. When it comes to TV manufacturing technology, OLED TV is the byword today.

This technology is found in the most contemporary and premium TV sets today. You have models like LG and Sony offering excellent OLED TV models.

Not everyone has an OLED TV in their homes because OLED TVs are still expensive. It can take quite a while before the prices stabilize and come down. However, OLED technology is not new because you have smartphones like the iPhone 11 Pro featuring an OLED display.

Generally, TV technology consists of various acronyms. You need not know what each of them stands for, but it is better to understand what OLED is and how OLED TVs are better than the others. This buying guide explores these aspects in detail.

Before discussing OLED technology, here are some quick FAQs about OLED that could come to your mind. The answers to these FAQs should pave the way for understanding OLED technology better.

Is OLED better than LED and 4K?

LED and OLED are two distinct concepts, but OLED is better in many areas like contrast, color accuracy, and black levels. On the other hand, LEDs have an edge when it comes to low brightness. All OLED TVs have 4K resolution, but all 4K TVs do not necessarily have OLED panels.

Is OLED good for my eyes?

Compared to the standard LCD TV sets, OLED panels emit around half the amount of harmful blue light. Hence, they are better for your eyes compared to LCD/LED TV displays.

Why is OLED expensive?

We are in the nascent stages of OLED technology. The panels are challenging to produce as many models suffer breakages on the production line. The working ones make it to the retail scene, and hence expensive.

What is the average OLED TV’s lifespan?

Studies have shown that LG OLED TVs had a lifespan of around 100 thousand hours. It is equivalent to about 11 years of constant use.

Is OLED burn-in a worrisome factor?

The buying guide deals with this aspect in detail. In short, you need not worry much about OLED burn-in.

With the FAQs out of the way, let us delve into OLED technology and understand what it signifies.

What is OLED, and what makes this technology different from others?

The acronym OLED stands for Organic Light Emitting Diode. When you use the word organic, it signifies a carbon film that sits inside the panel before the screen.

The primary difference between OLED and LED is that OLED panels emit their light as the electric current passes through its cells. In LCD/LED panels, the display requires an external light source.

By now, you know that LED TVs are also LCD TVs but with LED backlights. LCD TVs depend on CCFL bulbs for their illumination. As a result, LCD TV images are being illuminated by the same brightness across the panel. As the illuminating source is uniform, it reduces hotspots or areas displaying super bright light.

Samsung and Sony introduced the LED TVs that could turn off the specific LEDs if the particular part of the screen required a black background.

Though better than CCFL-illuminated LCD TVs, it had problems like blooming where the LED lights from the bright portions bleed over into the dark areas. It happens because the illumination does not sync properly with the pixel in front of it.

OLED technology differs from LCD/LED displays in this aspect. In OLED TV displays, the pixels produce their light. Hence, they can turn them off entirely if the image requires it to be black. There is no backlighting to rely on to turn it off. Thus, you get better blacks without any blooming.

OLED – Its Advantages

  • The primary advantage of OLED is the extreme blacks they produce. When you combine with the same panel’s bright whites, you have a fantastic and vibrant image.
  • The best aspect is that OLED panels produce absolute black color as the pixels switch off completely.
  • OLED makes the TV screens more responsive and ensures smooth displays. Thus, gamers and people who love to watch movies on TV love OLED TVs more than others.
  • OLED panels can manage a refresh rate as low as 0.001ms, about 1000 times faster than the LED/LCD panel.
  • The lighting source in OLED is so tiny that the depth of the screen sizes has shrunk considerably. It enables you to have TVs with a form factor a few millimeters in depth. Thus, you have slimmer and lighter TVs on the anvil.

OLED – The Pioneers

LG has introduced OLED TV to the world. Though manufacturers like Sony and Panasonic manufacture OLED TVs, it is LG who supplies the panels.

LG uses the term ‘infinite contrast’ when referring to the absolute blacks the OLED panels produce against the relative black produced by other panels.

OLED – The Drawbacks

  • The primary drawback of OLED panels is that they are expensive. It is not easy to manufacture OLED panels. Frequent breakages during the production line increase the overall pricing of these panels.
  • However, LG is trying out new technologies to reduce its pricing substantially. It will take some time before the OLED TVs will be available at budget prices.
  • OLED TVs are generally available in screen sizes 55 inches or more. However, LG has recently introduced a 48-inches OLED TV to bring down prices and offer the OLED TVs in the budget range.

What is the OLED burn-in factor?

When a TV screen displays a static image for a long time or repeats some sequences frequently, it can leave a permanent mark on the panel.

This phenomenon is known as image retention, also referred to as Burn-in. You generally experience such a situation in showrooms or retail stores that display static images. It is not a normal thing that happens at home.

LG is working on this aspect to limit burn-in by introducing screen saver features, like a Screen Shift function that moves the screen at regular intervals to ensure image quality.

At home, you do not usually replay the same scene repeatedly. Hence, you do not have to worry much about the burn-in factor. However, if you plan to do so, it is better to stay away from OLED panels.


People generally confuse between OLED and QLED. These acronyms sound similar, but the technologies are different.

  • OLED stands for Organic LED, whereas QLED represents Quantum Dot LED.
  • While OLED is an independent illuminating technology, QLED is similar to LED.
  • OLED is an emissive technology, whereas QLED is transmissive because it relies on an LED backlight for illumination.

Quantum dots are microscopic molecules capable of emitting colored light when hit by a light from a backlighting source, like LED. QLED TVs have quantum dots contained in a thin film. When the light from the LED backlight source hits the film, it has to travel through a few layers inside the TV, including the LCD layer, to create the picture.

As the light from the LED source is transmitted to the screen through different layers, it is transmissive.

On the other hand, OLED  creates its illumination. It does not need any backlight for illuminating the screen. Instead, the light is produced by millions of OLED subpixels. Hence, it is known as emissive.

Samsung manufactures QLED TVs in India, whereas LG is the primary manufacturer of OLED panels.

OLED Vs. QLED – Image Quality and other areas

  • The picture quality varies more in QLED TVs as compared to OLED TV models. The expensive QLED TV models perform better than the cheaper models. The picture quality is not dependent on the quantum dots but other features like better full-array local dimming, better viewing angles, brighter highlights, etc. In the OLED TVs, almost all TVs display similar image quality, irrespective of the pricing.
  • OLED TVs display better contrast and black levels because of their emissive nature. It allows them to turn off unused pixels completely. QLED TVs let some light through, leading to blooming.
  • OLED TVs are not the best when it comes to brightness. The QLED TV models are better, especially in bright rooms and with HDR content.
  • Some spots on the screen appear brighter than the others on almost all LCD TVs. You can also find some discoloration when viewing the same image from a different viewing angle. OLED TVs are renowned for having a uniformly perfect screen and display the same image quality from whichever angle you view the TV.
  • When it comes to resolution, both OLED and QLED TVs work on 4K resolution. Both of them can achieve an 8K resolution also.
  • OLED TVs are available in sizes 55-inches and more, whereas QLED TVs are available in a range of sizes starting from 32-inches up to even 98 inches. Today, you have a 48-inches OLED TV model available, as well.
  • Compared to QLED TVs, OLED TVs are expensive.

Features to look out for in your OLED TVs

An OLED TV is an expensive gadget priced at more than Rs 1 lakh. Hence, you should look out for specific features to make the purchase worth every rupee you spend on it.

Screen Size

With OLED TVs, you do not have much to choose between screen sizes. The smallest OLED TV is 55-inches. However, LG has recently introduced a 48-inches OLED TV. These TVs are available in sizes 55-inches, 65-inches, 77-inches, and 85-inches.


All OLED TVs work on 4K resolution (3840x2160p). Some of the high-end models with larger screens are compatible with 8K resolution.

You cannot find an OLED TV with anything less than 4K resolution.

Connectivity Ports

As TVs get slimmer, it leaves little space to include high-quality speakers. Though TV manufacturers advertise various features like Dolby Atmos, etc., the sound output of OLED TVs leaves much to be desired. Hence, you have to depend on soundbars or home theaters to get the cinema theater effect.

Therefore, your OLED TV should come with adequate connectivity ports. Generally, the 55-inches TV has enough space to include four HDMI ports and a minimum of three USB ports.

It should be sufficient because the HDMI ports can connect to soundbars/home theaters, set-top boxes, internet connectivity devices like Amazon FireTV Stick, etc.

The USB ports can help connect to smartphones and other devices, even gaming accessories like VR glasses, gaming controllers, gaming mice, etc.

When you look for HDMI ports, it is better to check whether they support VRR, ALLM (Auto Low Latency Mode), and eARC (Enhanced Audio Return Channel).

Your OLED TV should also support Bluetooth to connect to other compatible devices seamlessly.

G-Sync and FreeSync Compatibility

Gamers love to play at the maximum speed possible to get the upper-hand over their opponents. Hence, the refresh rates of the TV screen and the gaming device (graphics processing unit) should match. If they do not synchronize, you might have to play at a lower resolution, affecting your gaming performance.

The OLED TVs, especially the LG models, feature G-Sync and FreeSync compatibility, allowing the TV screen refresh rate to match with that of the gaming device and enable lag-free gaming without any screen stuttering.

Smart TV Features

When you spend more than a lakh rupees on your OLED TV, you would like it to be a Smart TV. All OLED TVs are smart TVs capable of browsing the internet for quality content. Generally, Sony TVs are Android TVs, and LG TVs work on WebOS.

WebOS offers a minimalistic user interface with a customizable ribbon-like launch bar at the bottom of the screen where you can access the apps, settings, etc. The Android TV interface is divided into rows that take up the entire home screen.

In an Android TV, you have to close the app before you launch another one. WebOS allows you to open multiple apps together.

People habituated to handling Android smartphones find it easy to use the Android OS. However, WebOS is also a user-friendly platform. Both these operating systems come equipped with their respective voice assistants. Besides, they are also compatible with Alexa and Google Assistant.

The Android TV offers access to more apps compared to Web OS. However, WebOS TVs come with preloaded apps like Netflix, YouTube, Amazon Prime Video, Disney Plus Hotstar, etc.

LG TV remotes are more comfortable to use than the Android TV models. It displays more functions and can control other smart devices simultaneously. Both Web OS and Android OS TVs can be controlled wirelessly using dedicated smartphone apps.

Final Thoughts

We trust that the OLED concept is now clear to you. It should now enable you to select the best OLED TV for your home and redefine the entertainment quotient. We expect the technology to improve, whereby it would become possible to manufacture smaller OLED TVs that could fit into the standard budget. Until then, go ahead with your purchase and have a fantastic time experiencing the best in TV technology on offer today.

Last update on 2021-03-08 / Affiliate links / Images from Amazon Product Advertising API

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