If you compile a nationwide list of all electronic equipment in a house, the common appliance in almost all the lists will be the humble television.

It proves that the TV has gained the status of an essential family member in the household. Rarely does a day pass without the household switching on the TV for their daily dose of entertainment.

It is also interesting that no one likes to have a dysfunctional TV in the house. People either like to get it repaired or invest in a new one as soon as possible.

If you want to buy a new TV, this buying guide for the best TV under 40K can prove helpful. Meanwhile, here are some excellent TV models in this category to help you understand its features.

1. Mi TV 4X 55-inches Ultra HD Android LED TV

Display LED Panel with Vivid Picture Engine
Resolution 4K Ultra HD (3840 x 2160p)
Screen Size 55-inches
Refresh Rate 60Hz
Smart TV Yes, Android TV 9.0
Sound Output 10W x 2, with Dolby Audio plus DTS-HD
Connectivity Ports 3 x HDMI, 2 x USB
Warranty One-year warranty on the product

One additional year on the panel

Mi TV 4X is available in different configurations and sizes. This model under review is a 55-inches TV with excellent features like 4K resolution and Android TV 9.0. Xiaomi’s vivid picture mode delivers exquisite color accuracy and vibrancy.

The 4K HDR 10 compatibility ensures true to life colors for an outstanding viewing experience.

This TV comes equipped with two 10W speakers compatible with Dolby Audio and DTS-HD. It completes your entertainment experience. The PatchWall experience allows easy access to trending content from the hundreds of apps available on PlayStore.

You can choose your favorite apps to download from the massive content catalog comprising exciting apps like Netflix, Prime Video, etc.

The TV features different modes like Light Theme to make every poster livelier than ever. The Carousel enables you to find the latest and trending content across categories.

Enjoy the breaking news headlines on the Live News mode, where you can watch the news channel of your choice with a click of a button.

Android TV 9.0 brings excellent features like Chromecast, where you cast content directly from your smartphone. Downloading games and apps from PlayStore is easy. You have Google Assistant services ready on hand all the time. The Data Saver feature enables you to use your smartphone’s hotspot connection to view TV content.

The powerful Amlogic Cortex A53 processor with its 64-bit power-efficient data processing capabilities is this TV’s highlight. It comes with features like 1GB RAM and 8GB internal storage to enable fast multitasking.

This TV features a range of connectivity ports like three HDMI, two USB, and SPDIF ports to connect to various compatible devices. The Mi Remote works on Bluetooth 4.2 and low-energy dual-band Wi-Fi to enhance your convenience levels.


  • It features an excellent panel capable of delivering an impressive color reproduction.
  • Outstanding features at low prices
  • Powerful processor, capable of fast multitasking


  • Screen mirroring lags.
  • At times, the apps load slowly.

2. LG 43-inches 4K Ultra HD Smart LED TV 43UM7290PTF

Display 4K IPS Display
Resolution 4K Ultra HD (3840 x 2160p)
Screen Size 43-inches
Refresh Rate 50Hz
Smart TV Yes, WebOS
Sound Output 20W output
Connectivity Ports 3 x HDMI, 2 x USB
Warranty One-year LG India comprehensive warranty

One additional year on the panel

LG is amongst the top TV brands available on the Indian market. This 43-inches 4K UHD TV allows you to enjoy four times the resolution of an FHD screen. The 4K IPS display delivers exquisite details and vivid color to let you experience more realistic 4K images.

The wide viewing angle displays a distortion-free viewing experience and 100% color accuracy from all angles.

This LG model supports 4K Active HDR, whereby you enjoy accurate images in stunning resolution and vivid colors. Compatibility with DTS Virtual X enables you to experience flawless and multi-dimensional audio on the inbuilt speakers capable of delivering sound from all angles.

This smart TV works on a quad-core processor that eliminates picture noise to deliver dynamic color and contrast. The picture engine can detect the slightest color differences to deliver sharper and realistic colors.

You can enjoy TV programs, movies, music, and news channels from the amazing content available on apps like Hotstar, Netflix, Amazon Prime, Zee5, etc. WebOS is one of the most comfortable operating systems to use.

This LG TV features a multi-purpose Home Dashboard where you can access your connected devices remotely from one screen. It is possible to create a daily routine with your remote and enhance the convenience factor.

The advanced connectivity options allow you to connect your Apple devices to the TV and play content from your iPhones and iPads on the large TV screen. Bluetooth compatibility enables you to connect your Bluetooth headsets/speakers and soundbars/home theaters to the TV and have a great time.

Other features available on this smart LG TV include the services of built-in voice assistants like Alexa and Google Assistant. They help you find content based on your tastes and control devices in the quickest possible time.


  • Outstanding picture quality from almost any viewing angle
  • One of the best customer service support
  • Ideal TV in this pricing range


  • The sound output could have been better.
  • WebOS offers less content compared to Android OS.
  • LG Magic remote has to be purchased separately.

3. Samsung 43-inches Wondertainment Series Ultra HD LED Smart TV UA43TUE60FKXXL

Display Ultra HD LED Panel
Resolution 4K Ultra HD (3840 x 2160p)
Screen Size 43-inches
Refresh Rate 60Hz
Smart TV Yes, Tizen OS
Sound Output 20W output with Dolby Digital Plus
Connectivity Ports 3 x HDMI, 2 x USB
Warranty One-year comprehensive warranty

Additional one year on the panel

As your budget increases, you find the top-selling brands in the picture. Samsung introduces its Wondertainment Series of TVs in different screen sizes. This model has a 43-inches screen size to take your entertainment experience to the next level.

This TV displays perfect picture quality as the Crystal 4K UHD display ensures optimized color expression to let you see every detail. 4K resolution goes beyond your regular FHD to deliver sharp and crisp images. HDR compatibility allows you to enjoy a spectrum of color and visual details.

This Samsung TV works on the Crystal Processor 4K chip that optimizes high contrast ratio and masters HDR.

This TV features an Ambient Mode that allows you to project your photos on the screen and let them blend into the décor elegantly.

The striking aspects of this smart TV are features like Screen Mirroring and multiple voice assistants’ availability. Accessing content becomes easy using Alexa, Bixby, and Google Assistant. The Screen Mirroring features enables your smartphone and TV to work together.

The Game Enhancer Mode allows you to play the latest games on a large screen with high-quality graphics. Samsung UA Series TVs feature the PC Mode to let you use the TV as a personal computer. You can save your documents and files on Home Cloud automatically.

The Live Cast feature enables easy broadcasting of live events from anywhere on your TV. One of the striking aspects of this TV is the music player mode that converts the TV screen into a virtual music system.

This smart TV is powered by Tizen OS, where you can discover tons of exciting content in a single place. You can get your favorite content quickly without having to open an app.


  • This TV displays unique 4K content.
  • The picture quality and sound are OK.
  • It does not exhibit any lag and gives an excellent response.


  • The TV comes with an outdated remote.
  • The Tizen OS does not offer as many apps as Android.

4. TCL 55-inch 4K Ultra HD Certified Android Smart LED TV 55P615

Display A+ Grade Panel
Resolution 4K Ultra HD (3840 x 2160p)
Screen Size 55-inches
Refresh Rate 60Hz
Smart TV Yes, Android TV
Sound Output 24W output with Dolby Audio Power
Connectivity Ports 3 x HDMI, 1 x USB
Warranty 18 months comprehensive warranty

The advantage of HDR 10 is that it adjusts the screen content dynamically scene-by-scene to deliver optimum contrast with a wide color gamut. Thus, you enjoy premium picture quality in every scene.

Features like Dynamic Color Enhancement improve the low-color display’s display effect to high-color production and make the images look as close to natural as possible. The 4K upscaling technology enhances color and clarity to make all input content closer to 4K.

The Micro-dimming feature improves the LED performance by dimming specific parts of the screen to enhance contrast levels.

The 24W sound output is better than what many TVs offer in this pricing range. Dolby Audio support adds to the acoustic performance to bring theater-like sound quality to your living room.

The Android TV experience is something to look forward to as you can access more than 5000 apps on Google PlayStore. AI Voice interaction allows you to communicate with your TV and search for your favorite content.

The TCL Smart Home System enables you to operate all your connected smart home devices from the comfort of your couch.


  • Good on the pricing front
  • The color display is good.
  • Decent audio performance


  • The inbuilt processor needs improvements.

5. Philips 50-inch 6600 Series 4K Ultra HD LED Smart TV 50PUT6604/94

Display HDR10+ supported display
Resolution 4K Ultra HD (3840 x 2160p)
Screen Size 50-inches
Refresh Rate 60Hz
Smart TV Yes, SAPHI OS
Sound Output 20W output with Dolby Atmos
Connectivity Ports 3 x HDMI, 2 x USB
Warranty Two-years comprehensive warranty

The thin bezels on all four sides deliver an almost borderless look and produce an immersive viewing experience. This Philips TV offers the ideal mix of Dolby Vision and Dolby Audio to transport you into the thick of the action.

Dolby Vision brings the images as close to reality as possible. The sharper color palette, deeper contrasts, and high-quality brightness give the impression of watching through a window rather than a TV screen.

Philips TVs are renowned for delivering good sound compared to other TVs in this pricing range. Dolby’s Premium sound format is ideal for your HDR content as you experience spacious sound with a high degree of clarity, detail, and depth.

HDR10+ support ensures that the contrast, color, and brightness are adjusted frame-by-frame to provide a truly cinematic experience. The Philips Pixel Precise Ultra HD engine can convert any input into stunning UHD resolution.

The Philips TV comes with a new operating system in SAPHI that allows you to access your favorite apps like Prime Video, Netflix, YouTube, and many more. The Miracast feature will enable you to share content from your smartphone on the TV wirelessly.

The absence of the black frame around the TV is a welcome feature as it makes the TV look beautiful and minimally invasive. The borderless TV adds to your living room’s ambiance.


  • The bezel-less screen gives a premium feel.
  • Good color reproduction
  • The upscaling feature enhances the viewing experience.


  • It works on a Linux-based OS, not an Android OS.
  • The App Store has limited apps on display.

6. Sony Bravia 43-inches FHD Smart LED, TV KDL-43W6603

Display HDR Display
Resolution Full HD (1920 x 1080p)
Screen Size 43-inches
Refresh Rate Not Available
Smart TV Yes
Sound Output 20W output with Clear Audio+ technology
Connectivity Ports 2 x HDMI, 2 x USB
Warranty One-year comprehensive Sony warranty

If you expect to have crystal clear pictures full of details and refined sound on your TV, the Sony 43W6603 should provide the perfect answer. X-Reality PRO engine ensures exceptional FHD clarity where you rediscover every detail.

This TV supports various HDR formats, including HLG and HDR10.

The Motion Flow XR 100 feature enables you to experience smooth and sharp details even in fast-moving sequences. You can enjoy your favorite games with incredible picture quality because of the HDR Gaming feature.

Sony Bravia TVs offer impressive audio performance with its 20W Open Buffle Speaker system. Clear Audio+ technology delivers a remarkable, emotionally enriching sound effect.

This TV allows you to experience a cinema theater-like effect in your living room with Dolby Audio Surround Sound Experience.

Sony Bravia offers easy access to all your favorite content as it supports major OTT channels. The excellent connectivity options available on this appliance enables you to share videos, photos, and music from multiple devices comfortably.

The Sony Bravia Magic Remote features one-button access to your favorite apps like YouTube and Netflix. You can cast photos, videos, and other exciting media content from your smartphones to the TV screen using the Screen Mirroring feature.

Sony Bravia TVs are amongst the most attractive devices as the narrow bezel design gives it a stylish appearance. The TV itself is a slim one. The classy stand that conceals the wires adds to the attraction quotient.

Sony Bravia X Protection PRO feature protects your appliance from external threats like moisture, dust, humidity, power surges, and even lightning.


  • Dedicated buttons for YouTube and Netflix are excellent convenience features.
  • Viewing angles, picture, and sound quality are good.
  • The X-Protection PRO feature is a highlight.


  • Though the audio performance is good, you need a soundbar for a better acoustic experience.
  • The pricing is high for a 43-inches TV.

7. LG 43-inches FHD LED Smart TV, 43LM5650PTA

Display Active HDR
Resolution Full HD (1920 x 1080p)
Screen Size 43-inches
Refresh Rate 50Hz
Smart TV Yes, WebOS
Sound Output 20W output with DTS Virtual X
Connectivity Ports 2 x HDMI, 1 x USB
Warranty One-year comprehensive LG warranty

One additional year on the panel

The LG LM Series is an outstanding product that delivers stunning picture quality and in-depth vibrant colors. The FHD screen provides accurate images in incredible resolution and vivid colors.

The advanced image processor adjusts the color for richer and natural images. The Dynamic Color enhancer enables you to enjoy nature’s true colors on your TV screen.

The LG LM Series Smart TVs support Active HDR to optimize every scene and deliver delicate details. It is compatible with multiple HDR formats like HDR10 and HLG to let you enjoy video content in outstanding HDR quality.

LG TVs are excellent on the acoustic front with features like DTS Virtual X and Dolby Audio. The built-in speakers deliver rich, flawless, and multi-dimensional audio to ensure an impressive theater-quality sound.

The quad-core processor eliminates noise and creates dynamic color and contrast. This processor upscales low-resolution images and sharpens them into more vivid images.

This smart TV’s exceptional feature is the Home Dashboard that enables easy access to your connected smart devices from a single screen. The thin-bezel design and stylish finish enhances your home décor and blends beautifully with your other home furniture.

WebOS allows you to access a range of exciting entertainment apps like Netflix, Amazon Prime Video, etc. This TV is excellent at multitasking as you can enjoy watching TV and browsing the internet simultaneously.

Access to Google Photo allows you to watch photos and videos on the TV with convenient settings.


  • This TV has a big IPS screen and a fantastic viewing angle.
  • WebOS is more convenient to use than Android OS.
  • Seamless Wi-Fi connectivity is a big plus.


  • One has to depend on LG firmware and app updates.
  • Though it supports Dolby Audio, the sound quality needs improvement.

8. Amazon Basics 55-inches Fire TV Edition 4K Ultra HD Smart LED TV, AB55U20PS

Display A+ Grade LED Panel with AmLogic 9th Gen Imaging Engine
Resolution 4K UHD (3840 x 2160p)
Screen Size 55-inches
Refresh Rate 60Hz
Smart TV Yes, Fire TV OS
Sound Output 20W output with Dolby Atmos
Connectivity Ports 3 x HDMI, 1 x USB 3.0, and 1 x USB 2.0
Warranty One-year comprehensive warranty

Additional one year on the panel

Amazon Basics Fire TV Edition Smart TV offers a Good viewing experience because of AI features like Amazon Alexa and voice search. When you throw in 4K UHD display resolution, surround sound, and a 60Hz refresh rate, you have an excellent TV on your plate.

The quad-core processor ensures high speed and superior performance compared to other TV models in its category.

Dolby Vision support allows the TV to deliver stark contrast, deeper colors, and defined highlights resulting in entertaining display performance. It supports HDR10 and HLG.

Features like Advanced Picture Processing, AmLogic 9th gen imaging, and Ultra Bright Screen enhance your viewing experience and makes this TV endearing to all.

Gamers would love to play their PC and mobile games on the large screen because of better clarity, ultra-fast sequences, and high-quality sound performance.

Other endearing features include parental control, data monitoring, and display mirroring. The built-in Alexa compatibility allows you to set timers and reminders while watching TV.


  • User-friendly Fire TV OS
  • Good display performance
  • Robust quad-core processor


  • The table mount is a bit shaky.
  • The sound could be better, but you can have an external soundbar for voice amplification.

9. Sanyo 50-inch Kaizen Series 4K Ultra HD Certified Android LED TV, XT-50UHD4S

Display Super Bright Display with Micro-dimming technology
Resolution 4K Ultra HD (3840 x 2160p)
Screen Size 50-inches
Refresh Rate 60Hz
Smart TV Yes, Android 9.0
Sound Output 20W output with Dolby Audio
Connectivity Ports 3 x HDMI, 2 x USB
Warranty One-year brand warranty

This Sanyo Kaizen Series smart TV features Android 9.0 OS, thereby providing access to Google PlayStore. You have apps like Netflix, Amazon Prime Video, YouTube, Zee5, Disney Hotstar, and many more.

Besides offering a 4K UHD display, the Sanyo Kaizen supports HDR10 and HLG to produce more than 1.07 billion colors to deliver crystal-clear images. The Sanyo TV’s USB is the speed with which it boots up. The quad-core CPU, dual-core GPU, 2GB RAM, and 16GB storage make it suitable for multitasking.

The Micro-dimming feature is better on this TV than other models because it analyzes the TV content into 1296 distinct zones to adjust the brightness and darkness levels and deliver better contrast.

The performance of a smart TV depends on its Wi-Fi connectivity. Besides a robust Wi-Fi connection and Bluetooth, this Sanyo Kaizen Series TV offers a range of connectivity ports, including three HDMI and two USBs. The Audio Link Bluetooth technology allows you to play content from your phone on the TV.

The stylish ergonomic remote with the in-built Google Assistant button makes it comfortable to search for your favorite content.

The Sanyo kaizen Series TV is a good one to have in your drawing-room.


  • An excellent range of high-quality OTT apps from Google PlayStore
  • Adequate connectivity options
  • Good contrast ensures a decent display performance


  • Screen casting is a bit slow.

10. Vu 50-inch 4K Ultra HD Smart Android LED TV

Display Ultra-Edge 4K display
Resolution 4K Ultra HD (3840 x 2160p)
Screen Size 50-inches
Refresh Rate 60Hz
Smart TV Yes, Android Pie 9.0
Sound Output 30W output with Dolby Audio and DTS Virtual-X Surround Sound
Connectivity Ports 3 x HDMI, 2 x USB
Warranty One-year manufacturer warranty

One of the plus points of this Vu 4K smart TV is its Ultra-Edge display capable of delivering up to 40% enhanced brightness. The display is unique because of the high-performance optical film to control the light that enters through the LED backlights.

A sterling aspect of this Vu TV is that it is a better TV to watch in broad daylight. It is also amongst the few TVs that offer excellent acoustic performance with its 30W box speakers and Dolby Audio. The noise-cancellation feature gives you a customized viewing experience.

Android Pie 9.0 is one of the most comfortable operating systems available as Google PlayStore offers an exciting range of OTT apps, like Amazon Prime Video, Netflix, YouTube, and many more.

The OTT hotkeys on the remote make it convenient to select the content you want to watch on the TV.

The ultra-thin bezel-less design makes this Vu TV an attractive appliance to have to adorn your living room walls. When you add Dolby Vision and HDR10 support, you are in for a real treat at highly affordable prices.

Cricket enthusiasts would love this Vu TV as the Vu Cricket mode ensures 100% ball visibility even when it is in full motion. Thus, you are never too far from the action.


  • Good on the pocket
  • Display performance is excellent.
  • One of the best audio performances on TVs in this pricing range


  • Video upscaling performance is average.

Buying Guide For Best TV under Rs 40000

Buying a TV is always tricky. If you go for the top brands, you find them expensive. Hence, you do not get the configuration you want in your budget.

On the other hand, the TVs available in your budget with your desired settings might not appeal to you from the brand value angle.

This buying guide resolves this dilemma by helping you to concentrate on the features to look for in a TV in your budget. In this case, we have a budget of Rs 40K.

Screen Size

When you have a healthy budget of  40k, you can go for large TVs with screen sizes starting from 43-inches, especially in reputed brands like LG, Sony, and Samsung.

However, if the brand value is not a concern, you are free to go for TVs like Mi, where you can get screen sizes up to 55 inches.


You need not look for any resolution below FHD in this budget. You can also opt for an Ultra HD resolution that allows 4K viewing comfortably.

4K Ultra HD is four times better than FHD.

The TV models in your budget support HDR to enhance your viewing experience. You should look for multiple formats of HDR support that is compatible with HDR10 and HLG.


The OLED display is still out of reach of your budget. Even Samsung QLED TVs are not available in this Rs 40K budget. The best you can go for is LED TVs with IPS technology.

The advantage of IPS is that it offers a wide viewing angle and allows a distortion-free viewing experience.

Refresh Rate

The ideal refresh rate available in TVs in this budget is between 50Hz and 60Hz. That should be sufficient to deliver an excellent viewing experience. As a gaming enthusiast, you would like your TV to have refresh rates up to 120Hz or 144Hz. Nevertheless, 50Hz is the standard requirement.

Smart TV Features

All TVs in this budget range are smart TVs that come with their processors and OS. LG TVs offer WebOS, whereas Samsung has its Tizen OS. Mi offers Android OS. It should not be an issue because each of these OS is capable of delivering exemplary performances.

Samsung Tizen OS

Smart televisions connect to the internet to supply you with your entertainment content. You need not depend on the local cable operators or have dish antennas fixed on top of your terraces.

Your smart TVs come with an inbuilt Wi-Fi that accesses the internet using your Broadband connection. Besides, you have a range of service providers like Act Fibernet, Jio Fiber, Airtel, etc., that provide the necessary internet access.

Your smart TV should allow you access to a range of entertainment apps, like Netflix, Amazon Prime Video, Disney+ Hotstar, etc. Generally, you will have to subscribe to these apps separately. However, service providers like Airtel and Jio Fiber offer attractive packages that include almost all the major apps that people look for.

Other features to expect in a smart TV are Chromecast or Screen Mirroring, where you can cast content from your Android smartphone and watch it on the TV screen. You will need both the TV and the smartphone connected to the same internet service provider to enjoy this facility.

Some TV models offer smartphone app compatibility to control and operate your YV using a specific smartphone app.

When going through your smart TV features, it is better to check out the processor. Usually, smart TVs feature a quad-core processor with 1GB RAM and 8GB internal storage. Some models offer a separate GPU with shared system memory. Such TVs are the best for allowing you to play your latest games using X-Box and other gaming consoles.

You can use devices like Amazon FireTV stick and convert a non-smart TV into a smart TV. However, you need a separate Broadband connection to connect to the internet.

Smart TVs offer the services of voice assistants like Amazon Alexa and Google Assistant. They enhance your comfort and convenience levels by letting you control the TV operations using your voice commands.

Connectivity Ports

As your smart TV comes with built-in Wi-Fi, it does not require connecting to a set-top box to access channels. However, you might not have internet service providers in every part of the country. You might have to connect to the local cable operator or go for a dish antenna service provider under such circumstances. Therefore, your TV should have at least one HDMI port.

TVs in your Rs 40K budget come with multiple HDMI ports and USB ports. Besides, you have the LAN cable port and the optical cable connectivity. Some TVs support Bluetooth connectivity.

HDMI ports are useful for connecting to laptops, PCs, home theaters, soundbars, and cable set-top boxes.

It is possible to connect your gaming consoles through HDMI. USB ports are handy for connecting with your smartphones and other devices.


Though you would like to have quality audio in your TV when spending up to Rs 40K purchasing them, the audio performances of TVs today are not up to the mark. Maybe, the manufacturers compromise on this aspect to provide a better visual experience.

The slim TVs make it challenging to include audio speakers. The best alternative is to invest in a soundbar or a home theater system to enhance the overall acoustic experience.

Final thoughts

As your budget improves, you get more freedom to include better features in your smart TVs. This buying guide should have made it convenient to look for the features to expect in a TV in this budget range.

You have excellent TV models available on the online market in your budget. Check out the features well before investing your hard-earned money in it.

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